Building anticipation for a gallery and coffee shop opening in downtown Farmington, NM.
The project
I met Bev and Tara Taylor through the Farmington Art Walks. When the gallery planned to expand and add a coffee shop, they asked me to manage its Facebook presence. I planned updates that gave people a reason to follow the expansion and come downtown for the opening.
What we delivered
We supported a successful grand opening. Afterward, the owners took over their Facebook presence again. The project was built around a specific event and a clear handoff.
In the client’s words
The gallery is at 302 E. Main Street in downtown Farmington. Visit the Artifacts 302 website
