Using customer feedback to rethink advertising for a former electronics repair shop in Gallup, NM.
The project
Steve Holland was skeptical when I suggested dropping his phone-book ads. He asked customers for a year how they found him. They cited Google or referrals. None reported finding the shop in the phone book.
What we delivered
We then set up a process for listing eligible repaired devices on Facebook when the shop had them available for resale. Steve reported that the listed items often sold quickly. He has since retired and closed the shop.
