THE KEN COLLINS MARKETING BLOG
Ideas you can
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Practical perspectives on design, marketing, and advertising to help you make informed decisions for your business.
INSIGHTS & IDEAS
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Explore the latest articles, or browse older entries for more ideas and advice.
Is SEO Still Worth It in the Age of AI?
Is SEO still worth it in the age of AI? Ken Collins explains what small businesses should invest in first, from a website and Google Maps to AI visibility.
Why Coordinated Promotional Graphics Matter for Marketing Campaigns
Coordinated Promotional Graphics When businesses plan a promotion, the first focus is usually the message itself. A company may be preparing for a grand opening, announcing a new...
Building a Professional Online Presence for Your Business
Professional Online Presence For many businesses today, the first interaction a customer has with the company does not happen in person. It happens online. A potential client...
Why Professional Business Document Design Still Matters in a Digital World
Business Document Design Many businesses devote significant attention to developing their logo, website, and marketing materials. Branding discussions often center on visual...
What Is a Small Business Branding Package and Why Does It Matter?
Small Business Branding Starting a business is often treated as an operational challenge. Entrepreneurs focus on licensing, banking, inventory, pricing, and marketing strategy....
The Complete Guide to Email Template Design for Consistent, Professional Communication
Custom Email Template Design Email remains one of the most direct and controllable communication channels available to businesses. Unlike social media, where algorithms determine...
The Complete Guide to Custom Social Post Design for Modern Brands
Custom Social Post Design Social media moves faster than any other marketing channel in history. Content appears, competes, and disappears within seconds. Users scroll...
The Complete Guide to Custom Banner Design for Events, Storefronts, and Trade Shows
Custom Banner Design A banner is not a flyer. It is not a social media graphic stretched larger. It is not a poster scaled up and hoped-for. A banner is a large-format...
Why Custom Flyer Design Still Matters in Modern Marketing
Custom Flyer Design Custom flyer design remains one of the most direct and effective forms of promotional communication available to businesses today. In an environment saturated...
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