Ken Collins Marketing
Online Sales Funnel
A managed customer review funnel, proper website, and a Local SEO plan are all excellent building blocks to establish your digital presence. An Online Sales Funnel is where we take all that good work and turn it into revenue for your business. This is where the rubber meets the road!
We Help Small Business Owners Get More Customers
You need a well-organized system in place that:
- makes people aware of who you are and what you do
- takes visitors to your website and turns them into leads and customers
- educates your leads and nurtures them into customers
- turns customers into repeat customers
- builds loyalty with your customer base
- and turns your loyal customers into advocates spreading the word about the great things you do.
This Service Requires a Phone Call
Our Online Sales Funnel service is highly personalized for your business, your goals, and your budget. It may include many of our other services, such as Facebook Management and Advertising, Messenger Marketing, Review Management, and Video Marketing. Click the button below to schedule a call with Ken – he will gather some information from you and make some suggestions for the type of sales funnel you might benefit from most. You will get a rough estimate on what the service will cost at that time.
What is an Online Sales Funnel?
In short? An online sales funnel is a system that takes people through the buying process for you. The expanded explanation is this: A proper sales funnel is Digital Marketing where it really starts to pay off. This is an automated system of integrated digital marketing components working to bring you traffic, leads and sales. It makes people aware of you and what you offer, guides them through the process of evaluating your business and its offerings, and helps them make informed buying decisions when they’re ready. It does more than that . . . see below.
These are people who are unaware of you as a business. They may also be unaware of your product or service and the problem it solves. We need to reach these people in your target market and let them know who you are and what you do.
~ ~ Traffic ~ ~
Once potential customers know who you are – or know about your product or service and the problem it solves, we help them evaluate you. In this phase, people decide whether or not they want to purchase from you or a competitor.
~ ~ Leads ~ ~
In this phase, people know who you are, have evaluated your product or service, and have made a choice to purchase from you. This is where they buy from you – or buy again if they were already a customer. Awareness, Evaluation, Conversion.
~ ~ Sales ~ ~
6 Steps to Get More Customers
At the Awareness stage, we introduce your company and/or its products/services to your target market. We do this by leveraging organic search rankings, paid search traffic, organic social media reach, and paid social media campaigns. This is an important stage – and the most difficult. This is the introduction of new people into your sales funnel. Better results here will result in better results at each stage to follow.
In the Consideration stage, we use the audience information we gained in the Awareness stage to turn people into leads. We are going to ask for information from your prospects in exchange for something of value to them. You’ve heard the saying, “The Money is in the List.” We’re going to build a list of people who have shown an interest in your business and its products/services.
In the Preference stage, we work the list of people who have shown an interest in you during the Consideration stage. This is where we build trust and “weed out” the people just looking for freebies. It’s in this stage where people realize you have what they need – more so than your competition.
Not much explanation needed for the Purchase page. This is where you begin to make money from your funnel. The purchase stage will pull people from the Preference, Loyalty, and Advocacy stages. We going to get people to make an initial purchase, get people to go for up-sell opportunities, get your current customers to purchase from you again, and get your customers to purchase at larger amounts. The success of this stage will be affected by the success of our efforts above and below in your sales funnel.
In the Loyalty stage, we’re going to reinforce the trust developed in the Preference stage, and delight your new customers acquired in the Purchase stage. We’re going to make people happy that they chose you instead of your competition, and reinforce the idea that they’ve made the right decision.
In the Advocacy stage, we’re going to further develop the loyalty we’ve began developing in the Loyalty stage, and turn your customers into a powerful voice on your behalf. The efforts developed in this stage can be used to increase your success in every other stage of your sales funnel.
An Online Sales Funnel can be expensive – but worth it! If you’re not quite ready for a commitment this large, try the next best thing – Video Marketing. Our Insert Catchy Title brand can develop a show for you, produce it, distribute it, and promote it! Take a look now.
If an Online Sales Funnel and Video Marketing are both a bit much for you, get your feet wet with affordable Facebook Advertising!
Kayce to the Rescue!
Need help? Just hit the “Get Support” button below and talk to Kayce, our Messenger Bot.