Ken Collins Marketing
National SEO
Search Engine Optimization
You think your competition is just the businesses down the street? Not anymore. Today, your competitors could be across the state – or across the country – and they’re all fighting for the same Google search results.
When someone types in what you sell or the service you provide, can they find you… or are they finding someone else? National SEO helps your business show up beyond your local market, ranking your website for broader, higher-value searches that bring in customers from anywhere. Social media is nice. Ads are fine. But search traffic is different – these are people actively looking for what you offer right now. If you want consistent, compounding growth without paying for every click, showing up in Google isn’t optional – it’s essential. Let’s make sure they find you first.
68% of all online experiences begin with a search engine – if you’re not ranking, you’re invisible.
WAIT!
Before you Get Started . . . National SEO isn’t a “flip the switch” service. It’s strategy, competition analysis, and long-term positioning. Before we take on a new client, we make sure it’s actually a good fit. We look at your industry, your competition, your goals, and your timeline to confirm we can realistically win – not just “do SEO.” If we don’t believe we can move the needle for you, we’ll tell you upfront. Schedule a quick call with Ken so we can review your situation and decide if National SEO makes sense for your business.
Choose The Tier That Fits You Best
Tier 1 National SEO Foundations
Designed for businesses that want to start ranking beyond their local market and get found by customers searching across their region or nationwide – without relying on ads.
What this package does:
- Builds strong on-page SEO so Google understands exactly what you offer
- Targets high-intent national search terms
- Improves rankings for your core services
- Establishes a clean technical foundation for long-term growth
If people outside your immediate city can’t find you yet, this is where you start.
On-Page Optimization (Core Foundation)
- Keyword research & analysis
- Optimization for up to 10 keywords
- Optimization of 3 priority pages
- URL structure improvements
- Meta titles & description
- Page speed improvements
- Image optimization
- Internal linking improvements
- Sitemap setup
Content + Authority
- 1 SEO article per month
- Basic off-page listings & authority signals
Tracking & Reporting
- Google Analytics integration
- Google Search Console integration
- Monthly reporting
Best Fit For
- Small businesses expanding outside their city
- Niche services with low-moderate competition
- Newer website that need SEO structure first
- Owners testing national reach before scaling
What You Can Expect (Realistic Outcome)
- Gradual ranking improvements for core services
- More organic traffic over time
- Better technical health
- A solid SEO base to build on
Tier 2 National SEO Growth
Designed for businesses that want consistent ranking growth across more services and more keywords – not just one or two core pages.
What this package does:
- Expands keyword coverage
- Optimizes more pages
- Adds consistent content
- Builds stronger authority signals
- Helps you compete in moderately competitive industries
If you want steady, predictable growth month after month, this is the next step.
On-Page Optimization
- Optimization for up to 20 keywords
- Optimization for 7 pages
- Full technical improvements
- Speed + performance tuning
- Internal link strategy
Content + Authority
- 1-2 SEO articles per month
- Off-page directory submissions
- Social bookmarking
- Profile creation
- Basic link building
Tracking & Reporting
- Monthly reports + insights
Best Fit For
- Multi-service businesses
- Growing companies
- Competitive regional markets
- Sites that already have some traffic but stalled
What You Can Expect (Realistic Outcome)
- Faster ranking growth
- More keywords on page 1
- Increased website traffic
- More leads from organic search
Tier 3 National SEO Expansion
Designed for businesses that want broader visibility across many services, topics, and buying searches – and want to outpace competitors consistently.
What this package does:
- Optimizes more of your website
- Expands content coverage
- Builds stronger backlinks
- Targets higher competitive keywords
- Accelerates authority growth
If your competitors are investing in SEO, this is where you keep up – or pass them.
On-Page Optimization
- Optimization for up to 30 keywords
- Optimization of 15 pages
- Advanced structure improvements
- Stronger internal linking
- Ongoing refinements
Content + Authority
- 2 SEO articles per month
- Guest posting support
- Link building
- Industry placements
Tracking & Reporting
- Expanded reporting + strategy reviews
Best Fit For
- Established companies
- Multi-location or multi-state services
- Competitive industries
- Businesses ready for serious growth
What You Can Expect (Realistic Outcome)
- Broader keyword coverage
- More first-page rankings
- Consistent traffic growth
- Stronger domain authority
Tier 4 National SEO Dominance
Designed for businesses that want aggressive, nationwide growth and long-term organic dominance across dozens of keywords and service areas.
What this package does:
- Targets large keyword sets
- Optimizes most of your website
- Produces ongoing content
- Builds consistent authority signals
- Compounds growth month over month
This is for businesses that want SEO to become their primary lead source.
On-Page Optimization
- Optimization for up to 50 keywords
- Optimization of 20 pages
- Full technical management
- Continuous improvements
Content + Authority
- 2-3 SEO articles per month
- Guest posting support + stronger backlinks
- Consistent link building
- Competitive analysis
Tracking & Reporting
- Detailed reporting + ongoing strategy
Best Fit For
- National brands
- E-commerce
- SaaS
- Highly competitive industries
- Businesses scaling aggressively
What You Can Expect (Realistic Outcome)
- Major increases in organic traffic
- More high-intent leads
- Reduced dependence on ads
- Long-term compounding growth
Frequently Asked Questions
How long does National SEO take to work?
National SEO is a long-term strategy, not an overnight fix.
Some movement can happen in the first 60–90 days, but meaningful growth usually builds over 3–6 months as your website gains content, authority, and trust with Google. Highly competitive industries may take longer.
SEO compounds over time – the longer you invest, the stronger it gets.
Do you guarantee #1 rankings?
No – and anyone who does is guessing or using risky tactics.
Google doesn’t publish its ranking formula, competitors are always optimizing, and rankings naturally fluctuate. What we do guarantee is consistent, ethical, best-practice work that builds sustainable growth month after month.
We focus on progress, not gimmicks.
What’s the difference between Local SEO and National SEO?
Local SEO helps you show up in Google Maps and “near me” searches for a specific city or region.
National SEO focuses on ranking your website across broader markets and competitive keywords – often statewide, regional, or nationwide – through stronger content, on-page optimization, and authority building.
If your customers come from anywhere (not just your city), National SEO is the better fit.
Do you build backlinks?
Yes – but not cheap or spammy ones.
Low-quality backlinks can hurt rankings long term. Instead, we focus on clean authority signals like strong content, trusted placements, and legitimate link-building strategies that Google actually rewards.
Quality beats quantity every time.
Do I need a website for National SEO?
Yes.
National SEO is 100% website-based. Rankings come from optimizing your pages, expanding your content, and building authority around your domain.
If you don’t already have a strong site, we recommend starting with Website Design or improvements first.
How many keywords will we target?
Each plan targets a specific number of core keywords and related variations.
We don’t chase hundreds of random terms. We focus on high-intent searches that actually bring qualified traffic and leads – not vanity rankings.
The goal is customers, not just clicks.
Do you provide reports?
Yes – monthly reporting.
SEO doesn’t move in a straight line week to week. Monthly reports give you a clearer picture of ranking trends, traffic growth, and the work completed.
You’ll always know what’s being done and what’s improving.
Is this month-to-month or a contract?
Plans are month-to-month (or discounted yearly options) with simple terms.
We keep things straightforward – just a 30-day cancellation notice since SEO work is planned and executed in monthly cycles.
No long-term traps. We earn your business each month.
What do you need from me to get started?
Typically:
- Website access
- Your services/products list
- Target markets or regions
- Competitor examples
- Business goals
After that, we handle the strategy and execution.
