We are a nimble company that often changes the services we offer depending on changing and/or emerging technologies in the Digital Marketing industry. We fully evaluate new strategies, test them, and decide on their implementation in our list of services based on the results we know they will deliver for our clients. Use the link below to familiarize yourself with our services.
Ken Collins Marketing Services
We don’t offer everything in the realm of digital marketing – nobody does. Our core services (at this time) revolve around the opportunity for a client to layer services based on their current situation and budget concerns based on the priority list below. The small, local businesses we work with need all of these things in this order:
- Google My Business Listing
- Facebook Business Page
- Review Management
- Local SEO
- Sales Funnel
It would do you good to memorize this list and a basic understanding of the progression.
Every business needs a website – period. More than that, they need a website that works as a proper marketing tool for them and not just an online brochure. Further, that website MUST work on mobile, or Google will downgrade their ability to be found in search results. A Google My Business (GMB) listing is the quickest, easiest, and cheapest thing (free) a client can do to help their business. It’s fast, easy, and free to set up – and it comes with HUGE local search benefits – and it’s a customer review platform. A Facebook Business Page can be almost as fast and easy to set up as a GMB listing – and it’s also free – and it’s also a customer review platform. Now that the client has a presence on the two most powerful review platforms, the next best thing to do is set them up with a Review Funnel to help them get more good reviews, less bad reviews, and highlight their best reviews for everybody to see. Most people read reviews before making purchase decisions – and they trust those reviews as much as recommendations from their friends and family. Because online customer reviews are an important part of local search engine optimization (SEO), it is part of our Local SEO service. Once a client has a website, GMB listing, Facebook page, and is collecting reviews, it’s time to start attracting website visitors with a Local SEO service. Once the website visitors are rolling in, it’s time to put a Sales Funnel in place to drive more visitors, turn visitors into leads, and leads into sales.
Read the paragraph above over and over. Get to a point where you can say it from memory. Then, keep this progression in your mind when talking with a prospect or client. It will serve you well – and getting a client or prospect to understand this will serve THEM well.
Once you understand the progression of these 6 things every business needs, go through our services and begin to educate yourself on how to discuss each of these services.